Hi, I'm Marsha.
I've spent more than a decade helping individuals and businesses fine-tune their communication.
Now, I go even further to help AI understand businesses.
I didn't set out to become an
AI communication strategist.
I just wanted AI to understand my business.
I didn't set out to become an AI communication strategist. I just wanted AI to understand my business.
My career didn't change.
From Resume Writer to AI Visibility Expert
My audience did.
A prospective client once told me they found my competitor through ChatGPT.
Naturally...
I asked ChatGPT if it would recommend my business.
It didn't.
After a moment of seething rage, a few NSFW words, and a “You’ve got to be kidding me!” ...
I got to work and did a deep-dive on why GPT didn't recommend my business.
Turns out, it had nothing to do with how good I am or how many awards I’ve won.
The fact is, GPT, Gemini, etc. couldn’t understand what I offered or to whom.
- ✔ Award-winning resume writer
- ✔ Thousands of career documents written
- ✔ More than a decade of experience
- ✔ Clients consistently referred me
- ✔ Strong reputation in my industry
- ❌ Resume business
- ❌ Some career content
- ❌ Limited context about my expertise
- ❌ No clear editorial positioning
- ❌ Not enough confidence to recommend me
Great! AI didn't get me.
Now what?!
After weeks of research, one realization changed everything.
LLMs don't evaluate
the quality of your work.
They analyze
the quality of your
communication.
I spent WEEKS rebuilding my resume writing website so it communicated more clearly who I was, what I offered, and who I help.
The focus shift from keywords or ranking at the top of Google. Instead, I focused on being clear, having the right information architecture, and developing entity relationships to help both people and AI understand exactly what I do.
HOW MY EXPERTISE HAS EVOLVED
Different audiences.
Same editorial mindset.
Hiring Managers & Recruiters
I helped professionals communicate years of experience in ways hiring managers could quickly understand and confidently act on.
Executives
I organized complex careers and decades of leadership experience into clear, compelling stories that made the right qualifications immediately obvious.
Business Owners
I apply those same editorial principles to websites, helping businesses communicate who they help, what they do, and why clients should choose them.
Customers
I improve the way businesses communicate so prospective customers understand their value before they ever pick up the phone.
AI (ChatGPT, Gemini, Claude, Perplexity AI, etc.)
Today, I also help AI understand that same expertise by improving clarity, structure, context, and communication—not by chasing algorithms, but by making meaning unmistakable.
Everything I do begins with the belief that
People know more
than they
communicate.
THE REAL PROBLEM
You don't lack expertise.
But there is a clear pattern.
The executive has 20 years of experience ...
but can't explain why they deserve a VP role.
The business owner knows their service inside and out ...
but their website sounds like everyone else's.
The AI-generated blog technically says the right things ...
but communicates nothing memorable.
The problem isn't knowledge or expertise.
It's communication.
Great businesses deserve to be understood.
That's why Always Typing exists.
Not to generate more content.
To create better understanding between your business, your customers, and AI.
My Promise
I'll help your website communicate your expertise more clearly so that both people and AI systems have a better chance of understanding who you help, what you do, why you're credible, and when you're the right choice.
What I Won't Promise
I won't promise that ChatGPT, Gemini, Claude, or Google will recommend your business.
No one can honestly guarantee that.
If AI misunderstood my business, I couldn't help wondering how many other great businesses it misunderstands every day.
Let's Find Out →